Rice Lake, WI  

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About Us

In northern Wisconsin’s Indian Head Country you’ll see smiles for miles and for a good reason. Our area boasts more than 2,500 lakes and 6,000 miles of rivers and streams! That makes us an ideal vacation destination and reason for visiting our dealership.

Find our Tracker Boat Center in Rice Lake on the north shore of our hometown namesake lake. Our address is 2022 22 1/2 Ave. We are open Monday-Saturday from 9 a.m.-5 p.m. Call us at (866) 455-6884.

Come visit and enjoy the area’s tourist attractions. We are across the street from Miller’s Cheese House, where you can find over 70 varieties of Wisconsin’s finest cheeses and many more delicacies. Downtown on the lake is unique shopping, fine dining and friendly accommodations.

Visit our hometown and enjoy Rice Lake, popular for smallmouth bass, largemouth bass and musky. Just 15 miles away is Long Lake, nicknamed the Walleye Capital of Wisconsin. The Chetek Chain of Lakes offers fishing on six different fisheries. Those range in size from 393-acre Ten Mile Lake to 683-acre Chetek Lake. The lakes range in depth from 10-22 feet and offer great fishing for largemouth bass and smallmouth bass, northern pike, walleye, crappie and perch. Also nearby is another great fishery, Red Cedar Lake, with 1,841 acres and for offshore trolling anglers a much deeper average depth of 53 feet.

On many of our lakes you can participate in walleye and bass tournaments. During summer vacationing boaters enjoy cruising, exploring, wildlife viewing and picnicking.

Our services:

Certified Mercury Repair
Routine Maintenance with Every Service
Free 34-Point Inspection with Every Service
Professional Accessory Installation
Fiberglass Repair
Canvas Installation and Repair
Winterization Service for All Brands
Boat Wrap and Storage, General Boat Service and Repair
Boating Accessories
Used Boats/Pre-Owned Boats
We Take Trades

Our brands:

Sun Tracker
Minn Kota

Our service technicians are Mercury/Mercruiser certified and use the latest technology to properly diagnose and make repairs. Our Sales Staff are Tracker Way Certified and our Warranty Department is recognized as best in the area.

We have the area’s largest accessory and parts department. If we don't have what you need in stock then we can special order to fill your needs.


Home of America’s Favorite Boats
Brands from the #1 Boat Builder in the World
#1 Mercury Outboard Dealer in the World
More than 90 locations coast-to-coast

Proven Quality Backed by a Leader
Quality construction backed by some of the best factory warranties in the industry
12 NMMA CSI awards for Excellence in Customer Satisfaction in the last 3 years
40-year heritage, introduced the first ready-to-fish boat, motor, trailer package in 1978

Fair Pricing & Good Deals for Everyone
Nationally Advertised NO HAGGLE NO HASSLE pricing
No commission sales staff for no-pressure shopping
VIP discounts on Bass Pro merchandise for up to 2 years FREE with every boat purchase

In-House Financing
We offer specialized financial services for boats and other outdoor products

Convenient Quality Service
Factory-authorized service at hundreds of dealerships nationwide
Mercury-certified engine service at more than 4,000 locations

Award-Winning Customer Service
Every location is a 5-Star Marine Certified Dealer
Award-winning customer service culture



5-Star Certified Boat Marine Dealership

2022 22 ½ Ave
Rice Lake, WI 54868
Mon - Fri
9:00 AM
5:00 PM
9:00 AM
3:00 PM
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